A hub for art and culture

Culture & Traditions

Alpbachtal’s wealth of crafts

Those in search of a place with history, long-established traditions and unique craftsmanship will inevitably come across the Alpbachtal. Preserving the genuine charm of the region is a matter close to many locals’ hearts – particularly from a cultural perspective. Regional handicrafts are still carried out the traditional way and even rare customs remain relevant in the Alpbachtal.


The cultural pearls of the region

The Alpbachtal is a real mecca for those interested in art and culture. In addition to the most modern architecture and contemporary art installations, there are countless historical sights that pay tribute to the past. The Museum of Tyrolean Farmhouses is especially worth a visit. On an idyllic hike through the Alpbachtal countryside, the Tyrol of bygone times is brought back to life and gives you fascinating insights into the lives of our ancestors.


The art and culture highlights
Living tradition

Culture & handicrafts

In its remote alpine location, life in the Alpbachtal has been shaped by countless rituals, customs and loving craftsmanship. To this day, young and old are committed to preserving local customs that have been passed down through the generations. From the iconic mountain fires in early summer to the popular "Almabtrieb" cattle drive and its autumn festival or the pre-Christmas Anklöpflen (knocking on doors) - a group of mostly male singers dress up as shepherds and visit the houses  - our carefully cultivated and living traditions have a lot to offer! It's worth taking a look at our many annual cultural events.

Although nowadays no longer the only basis of existence, traditional handicraft is still a top priority in our region and is passed on to culture enthusiasts in courses and workshops. By doing so, a piece of history is preserved.

Experience a unique variety of customs
Herz Jesu Lagerfeuer am Gipfel Gratlspitze | © Alpbachtal Tourismus | Mathäus Gartner Herz Jesu Lagerfeuer am Gipfel Gratlspitze | © Alpbachtal Tourismus | Mathäus Gartner
Kirchtag im Museum Tiroler Bauernhöfe Kramsach | © Alpbachtal Tourismus Kirchtag im Museum Tiroler Bauernhöfe Kramsach | © Alpbachtal Tourismus
Feeling royal today?

Castles & palaces

Our many magnificent buildings and historic walls are integral to the Tyrolean landscape. Matzen Park in particular enchants visitors with its charming English design. These valuable cultural assets can be found across the Alpbachtal and admired on leisurely nature walks.

In the footsteps of the nobility
get to know the local culture on a hike


With our themed trails and KulTour walks, you can admire our cultural treasures whilst actively exploring the Alpbachtal’s picturesque landscape. Step by step you allow the beauty of the region to work its magic on you and enjoy the atmosphere of places steeped in history. What’s best: with our wide range of tours, there’s something to suit all fitness levels.

Which KulTour will you choose?
Christmas Magic

The Christmas market experience

Advent in Alpbachtal stands for candlelight, the smell of Christmas biscuits, slowing down and old traditions. Discover the quietest time of the year in Alpbachtal.
Here you will find everything to do with pre-Christmas events, old customs and traditions such as Krampus and Perchten and, of course, the most charming Christmas markets.

What you shouldn't miss out on: The atmospheric Rattenberg Advent and the Brixlegg Christmas Market.

Discover the christmas spirit
Rattenberger Adventmarkt | © Bernhard Berger Rattenberger Adventmarkt | © Bernhard Berger

Pilgrimage sites & buildings

Those seeking a more reflective break are spoilt for choice with Alpbachtal’s many spiritually themed excursion destinations. Historic churches, chapels and monasteries impress with their design and location amidst nature and allow you to immerse yourself in their history. Mariathal pilgrimage church and the Hilariberg monastery in the forest are just two of our popular power spots.

Visit spiritual landmarks
Alpbachtal Art Adventure Awaits!

Art, design & architecture

The Alpbachtal is home to local and international art installations as well as interesting galleries. It is our colourful variety of genres that attracts art lovers all year round. Traditional and contemporary metal, wood and stone sculptures are particularly popular.

In addition to contemporary art and modern architecture – as at the Congress Centre Alpbach – the typical, rustic architectural style characterises the region. Visiting one of the many exhibition sites will provide you with plenty of inspiration.

Travel through art history
Alpbach ist anders...

Alpbach unique

Probably the strictest building regulations in the entire country, the beautiful hereditary farms, the Alpbach farmhouse furniture and the culinary secrets make the village something very special! Discover Alpbach treasures with us!

Get to know Alpbach's traditions

Traditional cattle drive & kirmes

Colourfully decorated cows, handicrafts and genuine Tyrolean delicacies make the Almabtrieb in Reith im Alpbachtal a special festival that is celebrated annually on the last two weekends in September. The Reither Almabtrieb is one of the largest Almabtrieb in Tyrol with visitors from all over the world.

More Information Here